Privacy Policy

Stratford Toyota is committed to respecting the privacy concerns of its visitors to www.stratfordtoyota.com (“the Website”). Stratford Toyota  has created this privacy policy (the “Policy”) to establish guidelines that will govern the collection, use, protection and disclosure of the personal and non-personal information of its visitors.

Stratford Toyota collects three kinds of information from this Website:
(1) Voluntarily provided personal information;
(2) Anonymous non-personal information; and
(3) “cookie” based information.

(1) Personal Information:
Stratford Toyota  does not automatically collect personal information, such as name, address, phone number, email address, Internet Protocol Address (IP Address) and other personally identifiable information, from its visitors.

From time to time, Stratford Toyota  will collect Personal Information that is voluntarily provided by its visitors, inquiring about products and/or services, and other activities carried out on the Website.

Stratford Toyota  will only collect and use such Personal Information solely for the purpose(s) disclosed by Stratford Toyota  at the time of collection.

Stratford Toyota  also occasionally uses email addresses that have been voluntarily provided; to respond to visitors who communicate with us, to inform winners of contests or to subscribe to newsletters. All emails from Stratford Toyota  to its visitors include instructions on how to discontinue receipt of emails, newsletters and other communication from Stratford Toyota and visitors can discontinue such communication at any time.

Email addresses from visitors who wish to discontinue receipt of Stratford Toyota’s emails will be removed from Stratford Toyota’s distribution list. All Personal Information collected with the visitor’s consent by Stratford Toyota  is not disclosed in any identifiable form to any other party outside the company except for the fulfillment of the specific purpose identified to the visitor at the time of collection. Stratford Toyota will only release personally identifiable information as is reasonably necessary to satisfy and/or comply with applicable law, regulation, legal process or enforceable governmental request. Stratford Toyota may disclose information in anonymous, aggregated and non-personally identifiable forms to other parties for marketing, advertising or other purposes and to better understand visitor’s use of the Website. At any time, a visitor may send an email to privacy@stricklands.com to request that Personal Information be removed or updated.

(2) Anonymous Non-Personal Information:
When visitors visit the Website, anonymous, non-personal information about their visit is automatically collected. Such information may include the length and date of the visit, how the visitor navigated the Website, what pages the visitor viewed, the type of browser being used by the visitor, the type of operating system used by the visitor, and the domain name of the visitor’s Internet Service Provider. Stratford Toyota uses web analytics services, Google Analytics, and other related websites, programs and software to collect this Anonymous Non-Personal Information and to track the success of its Website with its visitors; to better tailor the Website to visitors’ needs and interests. This Anonymous Non-Personal Information may be shared with other parties, such as broadcasters, advertisers, sponsors and partners. Google offers an opt-out for its Analytics collection here by installing this browser add-on.

(3) Cookie-based Information:
Stratford Toyota and 3rd party vendors, including Google and Bing; use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on a visitor’s past visits to the website and demonstrated interests. A cookie is generally used to enhance your browsing experience. Visitors may choose to set their browser to detect and reject cookies, accept cookies from all sites, or to prompt whenever a site attempts to send a cookie. Visitors may consult their browser’s "Help" files for further instructions. If cookies are refused, visitors may not be able to access some of the interactive features on Stratford Toyota websites. Stratford Toyota may use web analytics and cookie based information from past visitors for marketing and advertising purposes; this anonymous non-personal information may be used to target certain advertising to its visitors or those with similar interests, locations, and/or demographics via Google and/or other 3rd party vendors. Visitors may opt-out of a 3rd party vendor’s use of cookies by visiting the Network Advertising Initiative Opt-Out Page, and here via Google’s Ad Settings. Stratford Toyota does not use cookies to collect personally identifiable information except in connection with a password protected online registration for a contest, newsletter or other service and only with the visitor’s informed consent. Visitors may visit the Website with its cookies turned off to avoid the collection of Cookie based information.

Protection of Visitors’ Personal Information: Stratford Toyota protects the Personal Information it collects from unauthorized disclosure or use; with appropriate technological, physical and administrative safeguards. Visitors should ensure that they read and understand how their Personal Information may be collected, used, and disclosed by the linked websites; as Stratford Toyota is not responsible and shall not be held liable for any procedures, policies or activities of any third party websites or applications such as Stratford Toyota instant messaging feature; linked to the Stratford Toyota site.

Visitor’s Consent to Privacy Policy: By visiting and using this website, the visitor agrees to the Privacy Policy and the terms of use (“Terms of Use”) linked to this Policy. If you do not agree to the Privacy Policy do not use this Website or provide Personal Information to Stratford Toyota.

Accountability: Stratford Toyota takes its commitment to securing privacy very seriously. From time to time, Stratford Toyota may amend or update this Privacy Policy to comply with visitor concerns, best practices and/or the law.